July 25, 2012

Findation.com Know your foundation shades across brands and products!

July 25, 2012

I recently got introduced this very ingenious website, http://findation.com/. Findation (currently beta) claims to help you find your right shade of foundation across different brands when you input at least two of the brands (and shades) in their dictionary of products.  

findation.com
findation.com













The steps are fairly idiot-proof. You first type in to search, or scroll through the long list of brands for something you already have (for example, Bourjois). The second step is to find the specific name of the foundation (e.g: HealthyMix Foundation) and lastly the shade you're in (e.g: 54). 

Then select the second foundation in the same manner as the first. 

After you're done with at least two, you are ready to find the brand, foundation and shade! It's cool isn't it? And I really think it solves a lot of problems that we girls have, having to try shades over the counters with snobbish makeup sales people. However, I cannot confirm that the shades equated to you are the perfect match and so can findation. Thus, a percentage of what they think is close will be provided. It's a good, shortcut way to getting a match. No harm trying it out!

I was quite surprised when I saw a couple of Asian (Korean) brands like Holika Holika, Skinfood and Missha. I thought it would be a more Western,  European help site. Heh, happy to know Asian cosmetics count as well :)

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